Over his 25+ year career in the music industry, Craig Mercer has been a musician, booking agent, talent director, marketing manager, label owner, venue owner, promoter, composer, producer, and teacher. Mercer spent the past 8 years as the lead instructor in NSCC’s Music Business Program and has since moved on to the role of manager of the Creative Industries department at NSCC. In this new role, his responsibilities include exploring new creative industries programming opportunities, and strengthening ties with industry across the province.